JetBlue occupies Terminal 5 at JFK Airport. Every year on JetBlue’s anniversary, the backwall behind the ticket counter is refreshed. Each year the internal team looks for a new way to show our love for JetBlue's hometown of NYC.

For 2015, we went with something that every New Yorker can recognize, a subway station. Consider T5 an extention of customers' New York experience.

Design adapted common wayfinding in the subway to the terminal. “B6” is JetBlue’s IATA designation and shows up anywhere there’s refrence to the station. 

Created at JetBlue Airways
Art Director: Lashonne Duncan
Designer: Ciara Cordasco

That’s all.