BOARDING PASS WRISTBAND CONCEPT



I’m constantly losing my boarding pass to a deep, dark corner of my travel bag.

When starting at JetBlue I pitched a boarding pass wristband instead of the oversized boarding pass we all know so well. The proposed wristband would be printed on Tyvek and be available at the airport kiosks. Brightly colored wristbands could be developed for unaccompanied minors for higher visibility. Corresponding wristbands could be used for checked baggage or customers could attach the band to their carry-on luggage if they didn't want to wear the band.

Now trying to find your gate meant glancing at your wrist instead of digging through your belongings.



That’s all.