Diary of a Wimpy Kid Montage

These mini-sites hosted by Cartoon Network celebrate the wildly popular Diary of a Wimpy Kid book and movie series created by Jeff Kinney.

Greg and Rowley's site was the product of some serious middle school web design showcasing behind-the-scenes movie content leading up to the release of Diary of a Wimpy Kid 2: Rodrick Rules. The style is the same organized, hand-drawn style as Greg's diary; a site prototyped with paper on a desk.

Additionally, Rodrick's band Loded Diper gets a MySpace style fan page and creates the perfect platform to debut their newest song, "Exploded Diper."
Greg and Rowley’s Site

Loded Diper Fan Site

On-Air Stills

Created at Primal Screen:
Creative Director: Doug Grimmett
Animation Director: Jeremy Seymour
Interactive Development: Chris Silich
Editor: Brandon Bentley
Designer: Ciara Cordasco

That’s all.