Photo: Anthony Faraone (@Aviation_ftlauderdale)

JetBlue's retrojet livery imagines what the brand would have looked like in the mid-1960s referencing aviation design history in typeface choice, mark treatment, and livery details. 

JetBlue's retro mid-1960s livery cheekily fabricates a brand history, that would then evolve into the current JetBlue brand, aided by research conducted at the Herb Lubalin Study Center of Design and Typography.

Photos: Zack Caplan, Claudio Cruz

Created at JetBlue Airways
Art direction: Lashonne Duncan
Lead Design: Ciara Cordasco
Design: Bailey Sullivan

That’s all.